Join The Collection
Curator unites exceptional boutique and lifestyle hotels in premier U.S. destinations offering an expansive suite of programs empowering independent properties to increase profitability, elevate guest experiences, enhance employee engagement, boost consumer awareness and revenue, and maximize value all while preserving a property's distinctive character and unique appeal.
< 100 Keys
$865 Total Per Key
100 - 199 Keys
$960 Total Per Key
> 200 Keys
$1.1K Total Per Key
Member Benefits
Curator’s owner and operator-friendly platform brings together independence and scale, providing a vendor resource that increases asset value.
Program Offerings With Vendors
Curator has negotiated over 100 premier vendor partnerships, offering members an extensive selection of competitively priced, high-quality solutions. These solutions are both with vendors in a cost savings capacity and with vendors in a revenue producing capacity.
Member Success
Curator has a dedicated account management team that guides members through the onboarding process and partners with members continuously to identify enrollment opportunities.
Exposure & Marketing Support
Curator drives exposure for members by deploying integrated digital strategies including an enhanced website, targeted search marketing, engaging social media, member spotlights, Curator consumer emails, and member cross-property email campaigns.
R&D Opportunities
Curator is at the forefront of innovation—constantly identifying and testing new technologies and solutions before they are widely available. Our members are invited to participate in exclusive pilot opportunities where they are able to provide feedback and shape the final product or service.
View Our Membership Overview
Join Our Collection
About Curator Membership
Curator provides independent hotels access to marketing reach, strategic partnerships, and cost-saving vendor relationships while preserving operational and decision-making independence. Curator has over 100 master service agreements across a wide range of disciplines.
Hotels join to participate in the leverage that comes with scale including pricing advantages, closer vendor relationships and marketing reach. Curator can help hotels increase profitability through favorable contracts and incremental revenue delivery. Curator is an alternative to going with a big brand.
Member Eligibility
Curator is inclusive. There are no check lists or brand standards. Curator welcomes independent hotels, lifestyle properties, boutique hotels, historic inns, unique accommodations and destination resorts.
Curator’s primary focus is on independent hotels.
Becoming a Member
Hotels can submit an inquiry through the Curator website or contact its President Jennifer Barnwell directly: jbarnwell@curatorhotelsandresorts.com.
Membership Structure
No. Hotels maintain their existing brand identity.
Yes. Membership requires an annual membership fee that is outlined in a participation agreement.
Marketing & Distribution
Curator’s Marketing Initiatives include: digital campaigns, website visibility, social media initiatives, and email promotions.
These are collaborative email promotions where multiple Curator hotels participate together. Curator also has its own database for email marketing outreach.
Technology Ecosystem
Yes. Members gain access to preferred technology vendors across marketing, operations, and distribution.
Yes. Participation in vendor programs is at each property’s discretion. Nothing is dictated or mandated.
Vendor Partnerships
Curator has negotiated terms and conditions in over 100 vendor agreements and preferred supplier contracts.
Revenue Opportunities
Through marketing exposure, referral traffic, collaborative campaigns, and broader audience reach. Curator also provides access to a number of distribution partners that can provide incremental revenue streams.
Operational Independence
Yes. Curator does not impose brand standards or operational requirements. Curator works collaboratively with its members to present program enrollment opportunities in both cost savings and revenue generation capabilities.
Member Collaboration
Yes. Members often share best practices and participate in collaborative marketing initiatives.
AI & Data
Yes. Curator leverages marketing analytics, campaign performance data, and emerging technologies such as AI to improve visibility and engagement.
Comparisons
Curator allows hotels to remain fully independent without strict standards or brand mandates. Curator offers a wide range of program offerings that are all opt-in.
Strategic Partnerships
Yes. Curator works with technology providers, hospitality vendors, and travel partners to benefit member hotels.
Media & Partnerships
Partnership inquiries can be submitted through the Curator website.
Growth
Yes. The collection continues to grow with carefully selected independent hotels across the United States.
